When the pandemic began, many businesses saw uncertainty, including those in the medical field, when many hospitals and surgery centers banned elective procedures.
However, once these restrictions were lifted and elective procedures like plastic surgery were allowed again, cosmetic surgeons found themselves overwhelmed by an influx of patients seeking to choose a plastic surgery clinic that could help them deal with their cosmetic insecurities.
The pandemic has created the perfect conditions for many of those considering plastic surgery to finally take the plunge; this was due to a combination of factors. Remote working arrangements mean less downtime from work during recovery and excess vacation time that would otherwise go unused due to border travel restrictions.
Additionally, working online meant online meetings where being in front of the camera was vital. Suddenly, people found themselves staring at each other for several hours a day, giving them plenty of time to see insecurities on their face such as wrinkles, sagging jowls, double chins, etc.
All of these factors combined to create what was called the Boom Zoom, forcing many clinics to fill through 2021 and continue through 2022.
Which procedures reigned supreme?
Surgically, rhinoplasty, eyelid surgery, facelifts, liposuction and breast augmentation were the top five procedures performed in 2020, with rhinoplasty performed over 350,000 times.
Non-surgical cosmetic procedures were even more popular, especially those involving the face. Treatments like Botox, soft tissue fillers, chemical peels and laser skin resurfacing dominated clinics in 2020, with Botox alone being performed nearly four and a half million times.
Although the figures for 2021 have not yet been fully collected, it can be assumed that they will be comparable to those of the previous year, if not higher, as fewer clinics have faced problems such as forced closure.
Will the boom continue in 2022?
If the course of the pandemic has shown us anything, it’s that predicting the future can be difficult. Many clinics are still finding themselves reserved compared to the demand of the past two years, and so far this shows no signs of slowing down.
Remote workplaces are becoming more popular than ever, with no sign of going anywhere. We think that 25% of the American labor force will be away by 2025, let alone the rest of the world. Thus, the conditions are still there for more freedom to get cosmetic surgery.
Millennials are also aging, with the oldest members of the generation approaching their 40s, and with the stigma around plastic surgery lower than ever, the desire to have your own procedures is a much less taboo subject than previously. to be only a decade or two ago.
Following them, the Generation Z grew up in a social media world like Tik Tok, where influencers are more open than ever to the idea of having plastic surgery when they’re young.
All of these seemingly unrelated signs point to the conclusion that the desire for plastic surgery isn’t going anywhere anytime soon.