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Choosing a firm-to-face product for your skin means getting as close to natural ingredients and a seamless process as you can get.

Picture this: You’re walking through the farmer’s market on a Saturday and you notice a new stall filled with local skincare products. We’re talking face masks infused with honey from the co-op’s beehive and milk-based lotion from a goat farm down the road.

This, my friends, is Peak skincare from farm to face.

Just as farm-to-table meals have made ingredient sourcing more transparent, farm-to-face skincare relies on locally grown cosmetic ingredients — often from the brand’s own farms.

Want to take advantage of this natural beauty trend? Keep scrolling for the ultimate guide to farm-to-face skincare.

Imagine a serum filled with organic ingredients grown near the product’s bottling plant. To keep the AF product fresh, manufacturers make the serum in small batches. Maybe even the scent of the product varies depending on the season.

#Healthy, right? This is also the premise of farm-to-face skin care.

In a world where marketing terms such as “clean”, “organic” and “natural” have become strictly, it’s hard to separate the truth from the hype. Your biggest clue? Transparency on the origin of the ingredients.

Unlike brands that focus on fancy formulas, farm-to-face skincare brands prioritize simplicity and transparency. By sourcing fresh ingredients locally, they can tell you precisely what’s in your bottle while potentially saving money on shipping obscure extracts from faraway places.

There is no universal identification for farm-to-face skincare. The FDA has never established a regulatory definition for “natural” or “organic” when describing cosmetics.

Yet we can in general call a brand “farm to face” when there is a clear protocol for sourcing local ingredients – often in smaller batches.

Here are some skincare brands creating farm-to-face products:

Keep it 100: Farm-to-face skincare isn’t always easy on the wallet. But there are other benefits to applying local, organic ingredients to your skin.

Transparency FTW

Transparency. Farm-to-face skincare brands grow their own ingredients or communicate where their ingredients come from. It gives you the power to choose products that match what’s important to you, whether it’s…

  • avoid certain allergens
  • opt for sustainably grown plants
  • buy from farms that pay workers a fair wage

Whether it’s CBD or natural beauty, it’s essential to check the products you put on your body. Knowledge is power, after all!

Eco-responsible atmosphere

Fact: Climate change is a threat to human health. This is especially true for people at high risk for respiratory problems and cardiovascular disease.

We’re not saying a small batch lippie will save the world. But the small steps add up. Farm-to-face products are likely to have a lower carbon footprint than products made with a blend of ingredients imported from around the world.

Support for small businesses

Millennials love supporting small businesses, and for good reason! If supporting entrepreneurs, knowing the people behind products, and driving local economies align with your core values, you can start buying from farm-to-face brands.

Even though farm-to-face brands ship nationally, they tend to focus on their local communities. That’s where the ingredients come from, after all!

Your skin might like it

OK, locally grown doesn’t always = safe or soothing (hello, poison ivy). But switching to products made with just a few organic ingredients could help you clean up an overly complicated skincare routine.

Bottom line: Try not to sleep on farm-to-face skin care because you’re afraid it’s too simple. Most people don’t need fancy elixirs for a healthy glow. Basic skin care requires almost no products.


  • Cost. Going organic or local isn’t always cheaper.
  • Lack of regulation. OK, that’s true of the cosmetics industry in general. Since the FDA has no definition for “natural” or “farm-to-face,” anyone can put “local” or “organic” on their product labels. So try to do your own research.
  • Shorter shelf life. Products made with fresh ingredients *may* also turn out faster. The same goes for skincare infused with mild, natural preservatives instead of parabens.

Want to give this thing a whirl? You have two options:

  • Be super local by buying farm-to-face products made in your own community.
  • Order farm-to-face products from reputable brand websites or from online retailers that carry those brands’ products.

Again, there is no standard definition for farm to face. It’s kind of a continuum. Maybe you love Tata Harper for their ultra-local Vermont production process – but your BFF thinks the farm-to-face should come from your community.

Decide what is important to you, then research accordingly.

  • Like farm-to-table restaurants, farm-to-face skincare companies are transparent about where and how they source their ingredients.
  • There is no standard definition for “farm-to-face” or “natural” cosmetics.
  • Pampering your skin with simple, organic ingredients can benefit the planet, small entrepreneurs and local farmers.
  • You can buy farm-to-face products from local businesses or brands like Farmacy, Kypris, etc.

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