Joos Cosmetics Debuts Superfood-Infused Skincare


Joos Cosmetics is a new skincare brand with products inspired by freshly squeezed juices and infused with botanicals, vitamins, antioxidants and phytonutrients. The first launch includes a cleanser, face oil and serum.

Related: Soho Skin debuts with a full range

Every Joos product includes a “Skintrition” label on the back of the bottle that details benefits, ingredients, and daily uses. The packaging uses aluminum caps to increase its recyclability and includes a cap to help preserve product freshness. Joos’ formulas are vegan and cruelty-free and contain no synthetic fragrances, dyes, parabens, GMOs or sulfates.

Clarifying Essence blends natural extracts and turmeric to unclog pores, calm inflammation and hydrate skin. The serum is designed to reduce dark spots and acne. It costs $48.

Superfood cleanser is a gentle cleanser infused with natural extracts. It is designed to cleanse, clear clogged pores, remove makeup and moisturize to keep skin balanced and radiant. It costs $68.

JO Oil Cleanser is a nourishing daily cleansing oil that dissolves makeup and environmental aggressors. It is designed to be used on dry skin before the Superfood Cleanser to prep the skin and help the rest of the routine work. It costs $58.

Joos Cosmetics co-founder Shayan Sadrolashrafi said, “I wanted to create the healthiest skincare products available and present them in a way that consumers get them. Andrew and I found it easier to read the back of a juice bottle from the grocery store to find out the facts than trying to look through the confusing ingredients on the back of skincare products, so we created a “skintrition” panel to make it simple for customers and to be as transparent as possible.

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