Joanna Czech talks about Clé de Peau and her new skincare brand, The Kit – WWD

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Joanna Czech, whose loyal followers include the Kardashians, the Hiltons, Cate Blanchett and Kate Winslet, is a curious person to use as an emissary for your skincare brand.

She’s insensitive to marketing and won’t proliferate it – “I don’t like fake names, if it’s hydrating, it’s hydrating, if it’s brightening, it’s brightening.” She denounces all products making grandiose claims – “[brands aren’t] to offer anti-blue light serum, that means they contain antioxidants” – and she is a firm believer in using a variety of brands when doing a facial, tailored specifically to the individual’s skin.

Additionally, the Dallas and New York-based skin guru, famous for the “slap” technique she uses to sculpt the faces of Hollywood’s elite, launched her own skincare line last year. the skin, called Joanna Czech Skincare The Kit. The kit includes seven skincare products and sells for $1,320 at places like Bergdorf Goodman, Net-a-porter and dtc.

And yet, their simple, efficiency-driven approach, along with their appreciation and knowledge of the science of skincare, is exactly why Clé de Peau Beauté traveled to the Czech Republic, with whom they have a 25-year relationship, for their most recent embassy.

“With over three decades of experience, Joanna is the go-to skincare expert for some of the most discerning talent in entertainment and fashion. She’s the ultimate influencer for some of today’s biggest influencers. today,” said Alessio Rossi, Shiseido Executive Vice President, Clé de Peau Beauté. “Joanna’s pursuit of cutting-edge science, skincare innovation and philosophy of beauty aligns perfectly with the values ​​of Clé de Peau Beauté. Her expertise in skincare and her genuine passion for the brand make her an ideal ambassador for us. We have already worked together for many years and are delighted with the progress of our long-standing relationship.

“I met Clé de Peau in 1997 when I was working at Paul Labrecque [Salon & Skincare Spa in New York City]“Czech said in an interview with Beauty Inc. And it made a big impression.

She used Clé de Peau for the only facial she’s ever offered where she used the same brand from start to finish, and she said Clé de Peau was also a key inspiration for her own cream, though. let it be a completely different wording.

In a world where the vast majority of skincare lines are private label, few truly are created from scratch, the kit firmly falls into the latter category, Czech said.

“A while ago, about 10 or 12 years ago, I was thinking about creating my cream. When you go to the pharmacist, even if you create your own product, you have to give some guidelines,” she says. “So you have to bring about seven products for various reasons: consistency, scent, how quickly it absorbs, what finish it leaves, etc. Various products with different characteristics. The original cream I was introduced to, La Crème, I went and bought for $670 to bring as a reference because I loved the consistency. I loved how the cream sinks in. And I have great respect for Japanese science.

Science is crucial to Czech, and it gives credence to the legacy brand owned by Shiseido for its investment in exclusive development. “We’re talking about 40 years of science – when I hear science, I salivate,” she says, admitting she also salivates when she hears panettone. “It’s backed by many years of study of this organ… Skin types are not changeable, but skin conditions can be treated.”

But isn’t that what everyone pays her (or for their $670 cream) to do – change your skin?

“The skin does not change. There’s skin pathology, inflammations and all of those things, but we mainly deal with the physiology and anatomy of the skin, because that’s how we want to treat the skin. These do not change,” she explains. “So if someone comes up with a collagen cream, it won’t do anything with the collagen in your skin. But if someone has ingredients that stimulate collagen production, which could be essences of many oils or extracts of fruits or sometimes we just call them vitamin C, the ingredients here make sense.

She said this mutual understanding of the ingredients and how they are engaged is what drives her admiration for Clé de Peau, and that she will use the brand as she prepares her riding for this month’s Oscars. -ci – but she remains a Democrat when discussing the greatest entertainment in entertainment. night. “I don’t like to call them Oscar facials, I like to call them pre-event facials. Because we all want to look like we’re going to the Oscars, with the jawline and cheekbones and all that.

Czech, whose candor and authenticity (along with his disarming humor) are a big part of what’s earned him a following, is typically candid about what makes Clé de Peau and The Kit’s relationship symbiotic.

The kit is a tight edition of highly effective products meant to work on a wide range of skin types, she says, while Clé de Peau, with multiple SKUs and a beauty giant for a parent company, has the ability to provide products that target more specific concerns and needs.

“I was the happiest person in December last year when I received seven cleansers from Clé de Peau…I have one serum, but I have 12 cleansers. My skin looks very different in the morning My skin looks very different at night,” she says of the brand’s offering. (Czech is in the camp that choice of cleanser is important, although many people say it’s all about cleanser). relatively low stakes as they are not absorbed through the skin.)

“So obviously there are lotions and essences. I hope the lotion is between 5.5 and 5.9, the ideal human pH, but otherwise mine is 5.8. If someone is in a lightening program, do I have special lightening masks? Absolutely not,” she continues, referring to Clé de Peau’s Soin Suprême Brightening Mask. “I have a soothing and calming serum especially for skin with redness and very over-treated skin. But then there’s the serum [by Clé de Peau] and it is super moisturizing and fortifying for the skin, with different characteristics. So you choose what you need at any given time.

In short, the two play well together – not that Czech was ever one to play by the rules.

She used to sneak in products from her native Poland to use on Paul Labrecque’s clients due to their outstanding performance. “My boss allowed me,” she laughs. “He said, ‘Don’t show it to the manager, but do your job. “”

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