Skin care

Japanese beauty and skin care company launched in United Arab Emirates …

(MENAFN-Dubai Public Relations Network) Dubai, United Arab Emirates – October 05, 2021: HRC, the leading Japanese company specializing in women’s beauty and wellness products, has chosen the United Arab Emirates for its first expansion in the Gulf and the Middle East. This expansion will coincide with their participation in the Beautyworld Middle East 2021 exhibition, which is being hosted by the Dubai World Trade Center from October 5-7, 2021.

During the event, HRC is launching its latest brand PWB, which offers authentic beauty supplements made with premium ingredients and laboratory tested to ensure they meet the highest quality and safety standards. The products include a variety of supplements such as B6, Rose Hip, Royal Jelly, among others, in addition to collagen drinks, Japan’s best beauty secrets.

In addition, HRC showcases a wide range of its beauty and skin care products, including various lines from its leading brand “Nursery” known for its herbal skin care products which are mainly composed of botanical ingredients and natural flavors. Another HRC brand specializing in spa products, Esthe Dew, originally targeting professionals, will now also be available to consumers with a variety of moisturizing milks, lotions and masks. Lovejeveil will offer a variety of eyeliners, nail oils, hair oils, lotions and treatments such as professional spa hair care products and more.

Speaking on the occasion, Ikuyo Kasuga, CEO of HRC, explained, “We are delighted with our participation in Beautyworld Middle East and the introduction of our products to the region. Following our success in our home market in Japan, as well as giant markets such as China and the United States, we are ready to meet local and regional demand for high quality natural products that honor proven beauty traditions. and the ingredients found. in Japan”.

“We believe women in the region are more open to international options and don’t want to be limited by long-standing offerings. Today’s women are more sophisticated and are looking for products and treatments adapted to their evolving needs, ”she added.

Japan is one of the world’s major markets for cosmetics, and skin care is the dominant category in the domestic beauty market. Although it has long been a strong trading partner in the region, and the popularity of Japanese products and traditions is only increasing, trade in cosmetics between Japan and the region is still limited. This launch comes as a push for positive developments between them.

“The UAE is a cosmopolitan hub where international products can be exposed to regional markets and customers around the world and is an ideal location for international expansion,” Kasuga concluded.

HRC has always focused on beauty and wellness products for women – those that meet the needs of women and are built on foundations that nourish their hair, skin and well-being. She has a long history of creating products that contribute to a holistic approach to health and beauty, knowing that applying cosmetics to tired and stressed skin does not produce the same results as applied to healthy skin. and relaxed. The philosophy is rooted in the Japanese belief that beauty cannot be just superficial. To take care of the exterior, the interior must be healthy and strong.


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Karen A. Vargas

The author Karen A. Vargas

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