“Our focus over the past 2 years has been to aggressively accelerate efforts across all channels to ensure Heritage Store becomes a personal care category leader with its proven Rosewater and Castor families. We are very pleased to ‘having scaled reputable retail partnerships alongside consistent consumer engagement with our consumers and community, which has led to record sales of our products’, mentioned Monty SharmaCEO of Better Being Company.
This month, Whole Foods magazine announced Heritage Store as the winner of the Best Skincare category, highlighting its iconic Rosewater Facial Mist. This cult product, which has also received an Amazon Bestseller badge, is made with two clean, plant-based ingredients – Damask Rose, which softens and soothes, and Vor-Mag Water™, which has been vortexed and magnetized to uplift energy and oxygen levels to a higher calibration. As stated by whole foods“Since its launch in 1969, (The) Rosewater Facial Mist has developed a loyal following and a memorable nickname: The OG of Rosewaters.”
Spring 2021 marked the first rebrand in its more than 50-year history, with a new logo and watercolor artist-designed PCR packaging Stina Persson. “To really attract consumers for the next 50 years, stand out on the shelf and be something beautiful that you are proud to have in your bathroom, it was time,” says Maura Cannon Dick, CMO of Skincare Brands for Nutraceutical Corporation, A Better Being Company. Simultaneously, Rosewater has grown into a true diet, with the addition of Rosewater Cleanser ($12.89)Rose Water Moisturizer ($20.29) and rose oil ($17.09). In January and February, Rosewater Jelly Mask ($14.99)Clay and rose water mask ($14.99)and castor serum ($19.99) also debuted in the product portfolio.
Increase retail presence
Long darling of health food stores, Heritage Store has expanded its retail network to approximately 10,000 locations in United States which has contributed to a 10% year-over-year sales growth over the past two years. As clean beauty becomes mainstream, Heritage Store is widely recognized in the natural and mass beauty channels. As of 2020, Target and Ulta Beauty have been added as full distribution partners, alongside mainstays Whole Foods, Sprouts, Natural Grocers, The Vitamin Shoppe and Thrive. Last year, Heritage Store provided full distribution to Walmart stores and expanded to 1,900 CVS doors, as well as the launch of two Amazon exclusive products, where it retains over 10,000 reviews 4.7/5 stars. “Our expansion into the food, drug and mass channels is complementary to our core natural food business. We want to meet consumers where they are and with a heightened interest in clean beauty in mainstream dominant, it helps us accomplish that,” Cannon Dick says.
About Heritage Store:
Founded in 1969 by Tom Johnson in Virginia Beach, Virginia As a health and wellness store, Heritage Store is considered one of the leaders in formulating high quality, clean vegan products with a minimalist ingredient approach. Acquired by Nutraceutical Corporation in 2010, Heritage Store is revered for its rosewater and castor oil collections, which are currently available nationwide.
For more information on the Heritage Boutique:
Amanda Smel – [email protected]
Aimee Moss – [email protected]
SOURCE Better Being Co.