Cut, fold, lift: follow the rise of cosmetic surgery


Enlarged photos of smooth skin, cinched waist, and tight buttocks are hard to avoid and even harder to deflect. Whether they appear on social media feeds or seedy pornographic websites, idealized bodies are displayed on virtually any device with a screen. Bombed by unrealistic beauty standards, more and more people, especially women, have sought to change their bodies through surgical means.

According to the American Society of Plastic Surgeons (ASPS), the total number of cosmetic surgery procedures, including breast augmentation and liposuction, remained relatively constant between 2000 and 2018 in the United States. However, minimally invasive cosmetic procedures, such as Botox and chemical peels, increased 228% over the same period. Ninety-two percent of all of these procedures were performed on women.

In an email to The McGill Tribune, Mario Luc, plastic surgeon in the Department of Surgery at McGill and also a private practitioner, follows the growing demand for cosmetic procedures and anticipates that there will be advancements in the field in the near future.

“The demand will continue to increase for several years,” said Luc. “The field of cosmetic surgery will continue to improve to provide reliable results and safety with refined techniques, protocols and guidelines to increase patient satisfaction and safety. “

Many aspects of pandemic stimulated an increase in procedures, including widespread weight gain and the ability to recover from surgery while being protected by a mask or computer screen.

In addition to these factors, social media may also play a role in the rise of plastic surgery. A notable example is the high volume of videos promoting plastic surgery for Young, an impressionable audience on TIC Tac: Videos showing rhinoplasties, the ubiquitous nose job, are particularly common, with over 3.2 billion views under #nosejob.

These 60-second videos often lack nuance, failing to recognize the significant cost and risk of cosmetic procedures. According to the ASPS, average prices can range from $ 400 for a Botox procedure to $ 7,600 for a facelift, or rhytidectomy.

More invasive surgical procedures carry higher risks. Brazilian butt lift, whose hashtag #BBL also has over 3.2 billion views on TikTok, is the The most dangerous cosmetic surgery, with a death rate of 1 in 3,000. When it comes to minimally invasive procedures, even a Botox injection lists symptoms ranging from headache To permanent muscle paralysis.

Plastic surgeries are often aimed at mimicking and exaggerating a specific body type, although the ideal is inclined to changing like any other fashion trend. In addition, surgeries often attempt to recreate white, European features, such as smaller button noses or double eyelids. A notable exception is the Brazilian butt lift, which emulates the hypersexualized stereotypes of black women, but is really only achievable by surgical lifting for the most part.

There are many factors that go into an individual’s decision to undergo cosmetic surgery. In a survey conducted by real, a healthcare marketplace that connects consumers with doctors and research into cosmetic treatments, found the most common motivations for cosmetic procedures included eager to improve self-esteem and self-confidence, and to appear younger.

In a society where 53 percent of girls are “dissatisfied with their bodies” at the age of 13, it is not surprising that there is a high demand for such procedures. When beauty standards impact all spheres of life, whether in the dating pool, the workplace, or the courtroom– there may be large pressure to comply with.

Although cosmetic procedures always carry risks, having realistic expectations and opting for restorative procedures like facelifts instead of nose jobs are bound to greater psychosocial well-being. Consult with recognized, trustworthy experts and qualified surgeons is also crucial.

“We only use known safe and standard techniques and we keep everyone up to date with the latest protocols and safety measures, surgical techniques with constant and regular medical training,” said Luc.

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