Cover Girl Launches First-Ever Clean Fresh Skincare


Popular cosmetics brand Cover Girl is launching its first skincare collection with Clean Fresh Skincare. The 100% clean product line is endorsed by Leaping Bunny and has been shown to visibly improve the appearance of skin instantly and over time, according to company officials.

“Cover Girl is an icon in the makeup aisle with a deep legacy in cutting edge products, so stepping into the skincare category is a natural evolution for the brand,” said Andrew Stanleick, vice president Executive, North America at Coty, home of the Cover Girl brand and CEO of beauty brands Kylie Jenner. “We know that consumers are more aware of their skin than ever before and want products that respect ingredients at an affordable price. Cover Girl Clean Fresh Skincare is just that, and we can’t wait to put these special formulas in the hands – and on the face – of Cover Girl fans around the world.

Formulated with 90% natural ingredients, the Clean Fresh Skincare range includes, depending on the product, TruClean Cactus Water, Meadowfoam Seed Oil, Rose Water and Vitamin C, to hydrate, improve texture and enhance skin tone, whether to create the perfect canvas for makeup or without makeup.

The brand also recently cleaned its packaging, as Happi reports. Coty is enjoying success with the classic beauty brand.

The Clean Fresh Skincare collection includes the following five products:

Clean Fresh Skincare Hydrating Cleansing Cream
Formulated for all skin types to gently cleanse and melt away dirt, oil and makeup for a clean face that doesn’t feel dry or stripped;

Clean Fresh Skincare Glowing Base Mist
An all-in-one mist for all skin types to prepare, tone and wake up dehydrated skin. Can be used over makeup throughout the day to boost hydration;

Clean Fresh Skincare Light Water Cream
Created for all skin types, this lightweight moisturizer provides users with intense hydration that is clinically proven to last up to 72 hours. Formulated with Hyaluronic Acid, it helps promote softer, smoother skin instantly and over time. Can be used as a real moisturizer and primer in one;

Clean Fresh Skincare Oil-Free Mattifying Moisturizer
For normal to oily skin, this oil-free moisturizer hydrates for a healthy glow and mattifies to reduce shine; and

Clean Fresh Skincare Corrective Cream for Dry Skin
A cream with intense hydration to soothe and correct dry skin. Formulated with rich ingredients, it helps protect the skin barrier and hydrates for up to 24 hours.

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