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This Navratri, Flawless Look With These Skin Care And Makeup Tips

New Delhi: Festivals can inevitably lead to two situations: a perfectly enjoyable and energetic day when you are at your best, or a tiring and sweaty day from the heat and humidity. While it’s understandable that sweating is a perfectly natural human body function, heat and sweat can cause a few skin issues like clogged pores, blackheads, acne, pimples, and rashes. However, there is no reason to despair if you can follow a few beauty tips that can keep skin problems at bay.

Before going deeper into the subject, you should know that the golden principle of care is Cleansing, Toning and Moisturizing, which we cannot do without at all costs. Cleansing the skin is gaining importance in order to get rid of sweat and oil deposits. A proper CTM routine helps keep the skin hydrated and restore the skin’s normal acid-alkaline balance to prevent rash conditions such as pimples and acne. Beauty mogul Shahnaz Husain shares beauty tips to beat the festival blues:

Sunscreen is essential

Protect your skin from the harmful effects of the sun’s UV rays by applying sunscreen, before sun exposure, to the face and exposed areas of the body. Select a sunscreen or sunscreen with an SPF of at least 20 or 25. For skin sensitive to the sun, apply a higher SPF of 40 or 60. If the skin is dry, sunscreen should be applied, while than for normal to oily or combination skin, a sun gel is more suitable. Sunscreen should be applied about 20 minutes before sun exposure, to give it time to be absorbed into the skin. It must be reapplied if you are in the sun for more than an hour at a time. The effects of the sun increase near bodies of water and snow because they reflect solar radiation. In the treatment of skin pigmentation, protecting the skin with sunscreens is an important aspect.

Go for a light and matte makeup

Make-up, festivities, heat and sweat require a judicious choice of cosmetics. The heat can further stimulate the sebaceous and sweat glands, making the skin oily. You should therefore select matte products without oil. Matte products do not contain mineral oil and other oils, makeup will not be greasy, especially during the day. Using matte products helps control the greasy appearance.

Rose water tonic

Bursting with vitamins such as vitamin A, C, D, E, and B3, rose water is a wonderful ingredient for a skin toner. Rose water is suitable for all skin types and can protect the skin from heat and pollution, cool the skin and give it a natural glow. It has antioxidant properties, providing youthful skin and sealing in natural moisture.

Use a mattifying agent

The mattifying agent is a magical product for oily skin. The primary objective of applying a mattifying agent is to reduce oil production to prevent the skin from becoming oily and too shiny. The mattifier can be a light powder, or a matt lotion, balm or moisturizer. They should help absorb sebum, reduce fat, shrink pores, and minimize blemishes.

Don’t forget the eye primers

To keep your makeup firm even around the eyes, wearing an eye primer can be a godsend. This is because eye primers prolong the life of eye makeup and also prevent wrinkles.

Spray the heat with a cooling mist

For your face to be smooth and shiny throughout the day, hydration is important. A refreshing mist does just that in a more efficient way. A fine spray of mist can quench your skin’s thirst and restore balance, adding an attractive glow.

Put on refrigerated sheet masks

At the end of the long day of partying, be sure to give your full attention to your nighttime skincare routine. Remove your makeup at night. Starting with a refrigerated fabric mask will relax your face and provide it with hydration. Aloe vera or cucumber masks can be made at home and then stored in the refrigerator to cool before application. You can also put almond cream or lip balm.

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Posted on: Friday October 08, 2021, 7:00 a.m. IST


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Skin care

Japanese beauty and skin care company launched in United Arab Emirates …

(MENAFN-Dubai Public Relations Network) Dubai, United Arab Emirates – October 05, 2021: HRC, the leading Japanese company specializing in women’s beauty and wellness products, has chosen the United Arab Emirates for its first expansion in the Gulf and the Middle East. This expansion will coincide with their participation in the Beautyworld Middle East 2021 exhibition, which is being hosted by the Dubai World Trade Center from October 5-7, 2021.

During the event, HRC is launching its latest brand PWB, which offers authentic beauty supplements made with premium ingredients and laboratory tested to ensure they meet the highest quality and safety standards. The products include a variety of supplements such as B6, Rose Hip, Royal Jelly, among others, in addition to collagen drinks, Japan’s best beauty secrets.

In addition, HRC showcases a wide range of its beauty and skin care products, including various lines from its leading brand “Nursery” known for its herbal skin care products which are mainly composed of botanical ingredients and natural flavors. Another HRC brand specializing in spa products, Esthe Dew, originally targeting professionals, will now also be available to consumers with a variety of moisturizing milks, lotions and masks. Lovejeveil will offer a variety of eyeliners, nail oils, hair oils, lotions and treatments such as professional spa hair care products and more.

Speaking on the occasion, Ikuyo Kasuga, CEO of HRC, explained, “We are delighted with our participation in Beautyworld Middle East and the introduction of our products to the region. Following our success in our home market in Japan, as well as giant markets such as China and the United States, we are ready to meet local and regional demand for high quality natural products that honor proven beauty traditions. and the ingredients found. in Japan”.

“We believe women in the region are more open to international options and don’t want to be limited by long-standing offerings. Today’s women are more sophisticated and are looking for products and treatments adapted to their evolving needs, ”she added.

Japan is one of the world’s major markets for cosmetics, and skin care is the dominant category in the domestic beauty market. Although it has long been a strong trading partner in the region, and the popularity of Japanese products and traditions is only increasing, trade in cosmetics between Japan and the region is still limited. This launch comes as a push for positive developments between them.

“The UAE is a cosmopolitan hub where international products can be exposed to regional markets and customers around the world and is an ideal location for international expansion,” Kasuga concluded.

HRC has always focused on beauty and wellness products for women – those that meet the needs of women and are built on foundations that nourish their hair, skin and well-being. She has a long history of creating products that contribute to a holistic approach to health and beauty, knowing that applying cosmetics to tired and stressed skin does not produce the same results as applied to healthy skin. and relaxed. The philosophy is rooted in the Japanese belief that beauty cannot be just superficial. To take care of the exterior, the interior must be healthy and strong.

MENAFN061020210003092003082ID1102925700

Legal warning: MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility for the accuracy, content, images, videos, licenses, completeness, legality or reliability of the information contained in this article. If you have any complaints or copyright issues related to this item, please contact the supplier above.


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Skin care

Japanese beauty and skin care company launched in United Arab Emirates …

(MENAFN-Dubai Public Relations Network) Dubai, United Arab Emirates – October 05, 2021: HRC, the leading Japanese company specializing in women’s beauty and wellness products, has chosen the United Arab Emirates for its first expansion in the Gulf and the Middle East. This expansion will coincide with their participation in the Beautyworld Middle East 2021 exhibition, which is being hosted by the Dubai World Trade Center from October 5-7, 2021.

During the event, HRC is launching its latest brand PWB, which offers authentic beauty supplements made with premium ingredients and laboratory tested to ensure they meet the highest quality and safety standards. The products include a variety of supplements such as B6, Rose Hip, Royal Jelly, among others, in addition to collagen drinks, Japan’s best beauty secrets.

In addition, HRC showcases a wide range of its beauty and skin care products, including various lines from its leading brand “Nursery” known for its herbal skin care products which are mainly composed of botanical ingredients and natural flavors. Another HRC brand specializing in spa products, Esthe Dew, originally targeting professionals, will now also be available to consumers with a variety of moisturizing milks, lotions and masks. Lovejeveil will offer a variety of eyeliners, nail oils, hair oils, lotions and treatments such as professional spa hair care products and more.

Speaking on the occasion, Ikuyo Kasuga, CEO of HRC, explained, “We are delighted with our participation in Beautyworld Middle East and the introduction of our products to the region. Following our success in our home market in Japan, as well as giant markets such as China and the United States, we are ready to meet local and regional demand for high quality natural products that honor proven beauty traditions. and the ingredients found. in Japan”.

“We believe women in the region are more open to international options and don’t want to be limited by long-standing offerings. Today’s women are more sophisticated and are looking for products and treatments adapted to their evolving needs, ”she added.

Japan is one of the world’s major markets for cosmetics, and skin care is the dominant category in the domestic beauty market. Although it has long been a strong trading partner in the region, and the popularity of Japanese products and traditions is only increasing, trade in cosmetics between Japan and the region is still limited. This launch comes as a push for positive developments between them.

“The UAE is a cosmopolitan hub where international products can be exposed to regional markets and customers around the world and is an ideal location for international expansion,” Kasuga concluded.

HRC has always focused on beauty and wellness products for women – those that meet the needs of women and are built on foundations that nourish their hair, skin and well-being. She has a long history of creating products that contribute to a holistic approach to health and beauty, knowing that applying cosmetics to tired and stressed skin does not produce the same results as applied to healthy skin. and relaxed. The philosophy is rooted in the Japanese belief that beauty cannot be just superficial. To take care of the exterior, the interior must be healthy and strong.

MENAFN061020210003092003082ID1102925700

Legal warning: MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility for the accuracy, content, images, videos, licenses, completeness, legality or reliability of the information contained in this article. If you have any complaints or copyright issues related to this item, please contact the supplier above.


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Forget Retinol, Use Bakuchiol to Reduce Fine Lines and Wrinkles

Nothing ages the skin like exposure to the sun. When we go out in the sun, our face becomes dull just after a few minutes and sun exposure robs us of the glow. So if a few minutes could do that much, imagine what a lifetime of sun exposure could do for our skin!

Collagen production slows down after a certain age, which causes the skin to age and becomes thinner and weaker. Fine lines, wrinkles and dull skin are starting to dominate! Hence, it is essential to upgrade your essential beauty products and research the right products for your skin type after research. Evolve towards products that promote cell regeneration, collagen production and strengthen the skin’s natural defenses.

While a few fundamental skin care ingredients have become easily recognizable names, retinol is continually crucial to the discussion. We’ve all heard of it, but many of us aren’t sure what it is or how it works.

When it comes to reversing premature aging, active ingredients like retinol and glycolic acid get a lot of airtime. A retinol, if applied properly, has the power to prevent fine lines and wrinkles, lighten dull skin, treat acne, shrink pores, and possibly fade dark spots.

So basically it stretches and speeds up the “cell recharge”. Routine application can bring you closer to younger looking skin on a noticeable level. But let’s not forget about the side effects they come with, to name a few – dry skin, redness, itching, rashes, sensitivity to the sun, and many more.

That’s why the best bet is to switch to Bakuchiol. The safer and equally effective alternative to herbal vitamin A and retinol.

Billed as an effective alternative to retinol, bakuchiol originated in India. It is a plant commonly used in Ayurvedic medicines to heal, calm and soothe the skin, due to its anti-inflammatory and antibacterial properties. It also has roots in natural Chinese medicine.

The impregnation of Bakuchiol into the skin triggers the genetic pathway in the skin cells to create several

types of collagen useful for healthy skin.

Bakuchiol is a potent herbal extract derived from the leaves and seeds of the Babchi plant and is vegan. It has gained momentum lately in the skin care arena for all good reasons. Exceptional for smoothing fine lines and providing unparalleled softness, Bakuchiol is a hydration treat for all skin types. It is also a fantastic collagen booster!

Bakuchiol is a deeply regenerating and anti-aging formulation suitable for use – both morning and evening. In the active day phase and the regenerative night phase, Bakuchiol works with the cycles of your skin. It doesn’t sacrifice skin health while providing the benefits of reducing the signs of aging and can be used every day, morning and night.

Since Bakuchiol is safe for all skin types, including sensitive skin, it is precisely in this that it is much better than retinol. It does not cause any irritation even on sensitive skin.

With the contribution of Dr Ipsita Chatterjee, Beauty Expert, Lotus Organics +.


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Inge Theron abandons her skincare routine

If your Instagram feed has suddenly been inundated with videos of people getting slapped, pounded and massaged in the name of beauty, you have to thank Inge Theron for it. The former beauty writer founded FaceGym, the massage-focused face bar beloved by celebrities like Bella Hadid, Jasmine Tookes and Lizzo, after discovering the transformative power of facial massage and muscle stimulation.

“I realized that if you don’t actually stimulate the muscles, no topical ingredient can [dramatically] help you when you are approaching your 30s or 40s, unless you do the job, ”says Theron Charm. “So for me it’s about treating the muscles in your face like you treat the muscles in your body.”

Theron thinks that great skin is a combination: half the “big assets” and half the way you apply products. “When I think about cleansing, I don’t think, Oh, I’m just going to cleanse or remove the dirt from my skin,” she explains. “It’s: great, I’m going to use my phalanx. I will increase circulation. I will boost my collagen and also tone, firm and lift. And you know my eyes are a little bit sketchy so I’m going to deflate them and sculpt my cheekbones. Everything is done while I cleanse my face.

Theron discovered facial massage while traveling the world as a spa writer in her mid-30s. She says she had access to “any facial under the sun,” but was always disappointed with the results which didn’t last. However, she was also not ready for something more permanent like injectables, so she looked for what else was there. “I went to Mexico; I worked with Inca healers,” she says. “I went to Japan. Basically I traveled the world and realized that facial massage and manipulation muscle mass dates back a thousand years: the Empress of China used pressure points for her beauty routine.

And that’s how in 2016, FaceGym was born. “It took something that was already established, proven, but made it cool and sexy,” says Theron. “It was just a lot of research and then working with really talented people. I have a great team of master trainers. We have designed this concept of warming up, cardio, modeling, recovery, just like you train your body in the gym.

Obviously, her routine is heavy with massages and treatments, but she also relies on an ever-evolving line of products for her combination skin. It also targets dryness, hyperpigmentation, and signs of aging, but tries to keep a positive attitude about it. “I laugh a lot. I live a lot. When I was younger, before FaceGym, I was very worried about it. But now I realize that I worked so hard to get those lines around my eyes. She said. “I didn’t dance on a table in Ibiza until 4 in the morning not to have these lines. Now I feel so comfortable with them, that they are who I am.

“You have to own it,” she said. “At some point you also have to say, ‘You know what? I spent most of my youth worrying: is my butt too big in my jeans? Or do I look old? And then at some point you leave, that’s the best version of me. I did all I could, and that’s it. Take it or leave it. This is the only advantage of getting older: you become more confident.

Below, Theron shares what’s in her current rotation for CharmGive up the routine.

My cleansers

I really am a seasonal skin care person. I treat my skin like I treat my body: I ​​don’t eat pumpkins in the summer; I eat asparagus. Right now, since I was in the sun, I am using FaceGym Electrolytic Cleanser because it has a really nice formulation. It has a slight papaya extract for hyperpigmentation. It contains electrolytes, which is not found in any other product that I have found. It’s really great for energizing. I also have larger pores, especially during the summer months. It is therefore an extract of red clover, which has been patented. The results on pore closure are incredible. It is so soft that it does not damage the skin barrier. Right now I’m using it morning and night just because I have this prolonged hyperpigmentation right now and it’s really, really helping me. I tend to use September to treat hyperpigmentation and dark spots, both in my FaceGym studio and with my skin care.


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About the face: After summer skincare can help reverse damage

Many Seattle residents took in a lot of vitamin D during our unusually dry and hot summer. However, when we see ourselves in the mirror or in Zoom, many may discover that we have gained more than we bargained for – including fine lines, darker spots or spots, and dry, rough skin.

Dr. Kate Dee’s program at Glow Medispa in West Seattle is filled with people concerned about the effects of sun exposure in recent months. “It can be difficult to look at yourself on a Zoom call and see damage you haven’t noticed before,” she says.

A major concern after summer: sunspots. Also known as liver spots, these rounded, droplet-shaped, and flat pigmented areas build up on the face and hands and add years to a person’s appearance. Often times, sunspots tend to build up on the left side of the face, where the skin is exposed to the rays through the driver’s side window, Dee says, especially if you’ve spent time in sunnier climates like the Florida or Arizona.

The sun and summer heat can exacerbate existing skin conditions, such as rosacea redness and broken blood vessels on the cheeks, nose, chin, and forehead. Or melasma, which are larger brownish spots on the cheeks, forehead, upper lip, and chin.

And while a leather look is great for handbags, it’s not for faces. “At the end of summer, too much sun results in dry, scaly skin, which has more wrinkles,” says Dee. Athletes, gardeners, and other types of outdoors can struggle with the dry more than others.

If a brand new lesion has appeared this summer in a new location, it’s best to visit your dermatologist’s office for a quick assessment, she warns. But for most problems, a Seattle skin care professional may have the anti-aging solution.

Treat summer skin

Dee’s approach is based on a holistic assessment of the skin type and underlying conditions. While skin care products and in-office procedures can work together, some problems can’t be treated with topicals alone – melasma, for example, and multiple sun spots. “It’s hard to progress with just skin care if someone has a lot of sun damage,” says Dee.

In-office treatments tend to be more effective in these situations. Dee’s office relies on three main approaches.

Peel: Good for all skin types and a good fit for those with sun spots, melasma, and acne. A gentle exfoliating chemical is applied to the face. Within a few days, the surface of the skin begins to peel away, taking with it any pigmentary damage. “In a week, the skin is really different,” says Dee. “Our peels are very effective and safe for all skin types.”

Broadband Light Photorejuvenation (BBL): BBL uses a machine to zap targeted brown and red pigmented lesions. Typically, dark spots form on the surface and then begin to dry out after a few days, revealing fresh skin. This treatment is suitable for many people with lighter skin types and / or younger people whose concerns are limited to color and tone.

Laser treatment: Soft laser energy resurfaces the skin, stimulates collagen production and reduces fine lines, wrinkles and sun damage. Often a good choice for those with multiple forms of summer skin problems and those concerned about anti-aging and prevention. With this treatment, patients experience slight redness of the skin for about 24 hours and a sandpaper-like skin texture for up to seven days, but it is not a visually noticeable treatment like a peel. The laser resurfacing treatment is safe for fair to medium skin tones.

Treatments generally take place over three sessions, as the best results and patient comfort only require a portion of skin renewal at each visit. The recommended treatment depends on the skin type, the skin conditions involved and the individual. For example, someone who cannot help peeling the skin would not be a good candidate for a peel – it must be left alone or the scarring could adversely affect the result.

The skin type is based on the production of melanin, which also acts as sun protection. Some of the worst sun damage is seen in fair-skinned redheads, Dee says. Those with darker skin should be especially careful in the office of any skin care professional, notes Dee. For people with medium to dark skin, careless use of BBL or lasers can leave hyperpigmentation (darker spots) or hypopigmentation (intense lasers kill pigments, leaving white spots).

After the series of procedures are completed, topical creams can help preserve the results of the procedure, but staying out of the sun is essential. Ideally, affected clients learn how to protect the skin and maintain the fragile, resilient barrier. Dee recommends exfoliation of skin cells, along with vitamin C and antioxidant treatments to build collagen and fight sun damage. Layering moisturizer and sunscreen during the day provides continued defense, and using retinol at night helps fight aging.

Most clients are concerned about the post-summer face, but the hands are often the next to receive BBL treatment. Hands often don’t get as much sun protection as other parts of the body, Dee says, so hands can appear more visibly wrinkled, dry, and sun-stained, unlike a newly rejuvenated face.

“We have a lot of tools and can accommodate anyone,” she says. “We can find an effective and viable solution to skin care problems, even those that you don’t think you can do much about. “


TO Éclat Medispa, we are guided by science, and everything we do is informed by the latest information and data available. We carry out a personalized assessment for each patient and strive to bring out your natural beauty.


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MasqueBar line of coffee skin care masks now available at Walmart

Have you heard the buzz? MasqueBar’s new coffee collection debuts exclusively at Walmart this month. The caffeine-infused skincare line was unveiled to beauty editors at an online event celebrating everyone’s favorite morning drink – coffee! The Zoom opportunity was completed with a free coffee tutorial from Goodlife Coffee.

The independent brand has just expanded to Tmall, but with more than 100 references available on the mass market, MasqueBar has been innovating in the beauty industry for a decade.

According to Allan Lever, founder of MasqueBar and its parent company Look Beauty Products, the team is excited to present this new comprehensive skin care line. The collection includes cream masks, sheet masks, scrubs, body masks and eye patches, all of which are part of the growing global mask market as reported in Happi.

Also noteworthy, Lever added, MasqueBar’s new retail partnership with Walmart, which includes 3,000 retail stores. The products are also sold in Urban Outfitters and HEB stores.

“While you fill your cart with children’s toys and other shopping items, throw in some masks and treat yourself!” said Levier.

Fall is traditionally the season for pumpkin and spice latte and that’s exactly what MasqueBar cooks up, along with eight other coffee-infused products to add a dose of caffeine to consumers’ skincare routine. Consumers can ‘espresso’ themselves with the following new products:

Be spicy with this new body mask!

Pumpkin and spice cream latte mask
This cream mask contains pumpkin fruit extract, cinnamon bark extract and bergamot leaf extract to help cleanse the skin while helping to refine the appearance of pores and nourish dry areas ($ 2.99).

Vanilla Bean Cream Latte Mask
Formulated with coffee extract, vanilla fruit extract and anise fruit extract, this cream-based mask promotes glowing skin while nourishing dry areas and helping prevent skin damage. visible signs of aging ($ 2.99).

Coffee Cream Mask
Coffee Bean Extract, Shea Butter, and Vitamin E nourish, soothe, and hydrate skin ($ 2.99).

Espresso sheet mask
This invigorating sheet mask, formulated with coffee extract, hyaluronic acid and cica, helps calm and soothe dry skin while gently promoting a more even texture ($ 2.99).

Coffee washable body mask
A refreshing body mask that contains coffee extract, olive oil, and shea butter to exfoliate and reveal nourished, hydrated skin ($ 2.99).

Exfoliating Coffee Scrub
Coffee, coconut and cocoa extracts purify, exfoliate, and smooth skin for a soothed, hydrated, and refreshed complexion ($ 2.99).

Eye Patches Coffee Mug
Formulated with Coffee Extract, Peptides and Vitamin E, this unique set of printed eye patches energizes the area under the eyes while nourishing and hydrating the skin ($ 2.99).

Coffee Bean Eye Patches
Coffee Extract, Vitamin E, and Castor Seed Oil work together to refresh the area under the eyes while soothing and nourishing the skin ($ 2.99)

Coffee Hydro Gel Eye Patches
Infused with caffeine and coffee extract to instantly reduce the appearance of puffiness, brighten and hydrate. Designed to help exfoliate and soothe, they effectively restore skin glow, smoothness, and elasticity while reducing dark circles under the eyes ($ 3.99).

Wake up the eyes with Coffee Hydro Eye gels.


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10 ferulic acid serums and skin care products for brighter skin in 2021

We love a good dose of acid, that is, in our skin care. There are several to choose from, but you are probably more familiar with these two: exfoliating glycolic and hydrating hyaluronic. However, there is one acid that we think is very underrated for its ability to make your products even better, and its name is ferulic acid.

According to New York-based certified dermatologist Hadley King, ferulic acid is an antioxidant naturally found in the walls of plant cells. She says to consider this ingredient as a helping hand for the rest of the assets and antioxidants in your skin care products, as research has proven its ability to stabilize several ingredients, such as vitamins C and E, so that ‘they can last longer without losing their potency. “The stability of antioxidants can be increased by adding other antioxidants,” says King.

“Ferulic acid is a powerful antioxidant, just like vitamin C,” adds cosmetic chemist Ginger King. “But vitamin C is not inherently stable, so when they work together they have a synergistic effect for maximum performance.”

Hadley King also suggests pairing ferulic acid with another skin care staple: sunscreen, especially with the American Academy of Dermatology recommended broad-spectrum SPF rating of 30 or higher. . “Sunscreens, mineral or chemical, help protect the skin from UV rays”, explains the dermatologist. “But if these ingredients are combined with antioxidants like ferulic acid, then the protection has been found to be greater because the antioxidants help neutralize free radicals from UV rays.” That’s why you can find ferulic acid in a few sunscreen formulas, like one of our favorites, Acure’s Radically Rejuvenating SPF 30 Day Cream.

You also won’t have to worry about having irritation or sensitivity issues with this ingredient, as Hadley King says all skin types can benefit from ferulic acid. However, its brightening benefits make it particularly useful for anyone suffering from dull skin, dark circles, and hyperpigmentation, which is why it’s commonly paired with vitamin C, another glow-boosting antioxidant.

If you’re ready to take your skincare to the next level, grab a few of these ferulic acid infused favorites, below.



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AI, Personalization and Big Data Create Skincare Line ‘Proven’ to Work

The quest for healthy looking skin is daunting. Anyone struggling with an imperfect complexion is used to frequenting the skin care aisle at their local convenience store, perusing the endless array of solutions lining the shelves in search of potential solutions. The untold time and money spent on this trial and error approach could have been spent on more enjoyable activities if they had found an effective product compatible with their skin and its changing needs.

Ming Zhao, CEO and Founder of Proven Skincare, is no stranger to this narrative and the frustration associated with unsuccessful attempts to correct her problematic skin and damage to self-esteem. As a private equity investor in her twenties, the 14-hour workdays she spent evaluating investment opportunities began to reflect on her face. She felt like she had aged a decade.

“I would wake up engulfed and withered, and at that point, I needed to do something drastically different with my skin,” Zhao recalled in a phone interview with Happi.com.

While most other skin care products on the market tout the so-called miracles they perform for all skin types, Ming says those claims sounded implausible, especially given the frequently reported low level of satisfaction. among consumers.

“I invested a lot of money in all these one-size-fits-all products, and thought there must be a better way,” she recalls.

A visit to a skin care specialist provided Zhao with a personalized skin care routine that started seeing “great results.” It was a diet worth the investment, she said.

The birth of the proven

This eureka moment inspired the Harvard Business School graduate to contact her friend, Dr Amy Yuan, a computational physicist at Stanford University. They began to look at environmental factors and other culprits that could be taking a toll on her skin.

“We later learned that so many factors impact the skin,” Zhao said. “I lived in Hong Kong and had different exposure to UV, blue light and pollution, different water hardness, and different stress levels. One-size-fits-all products did not address these issues at the individual level.

Yuan accepted and became Zhao’s business partner.

The proven three-step regimen includes a multitasking cleanser, SPF day moisturizer, and night cream.

Harnessing the power of artificial intelligence (AI), personalization and big data, the duo – who then recruited dermatology consultant Dr Tyler Hollmig and formulation consultant Dr Nick Conley to train their team – surveyed scientific literature, consumer reviews and social media comments that feed their algorithm to discover skin care agents that work.

Their research resulted in a Herculean venture called The Skin Genome Project, which business partners call the world’s most comprehensive skin care database. Comprising 25 million consumer testimonials, 100,000 products, 20,000 ingredients and 4,000 peer-reviewed scientific articles, the project has led to the development of personalized, cruelty-free formulas for each individual’s skin care concerns. The project won the 2018 Massachusetts Institute of Technology (MIT) Artificial Intelligence Award.

All these data underline Proven’s slogan: “one size fits all. ”

Potential proven skincare customers take the brand’s skin genome quiz. The online request only takes a few minutes. He asks specific questions aimed at answering his main skin care concerns; including acne, rosacea, rough skin, dark circles and wrinkles. The quiz also addresses skin sensitivity level, ethnicity and lifestyle, to get answers on screen time, diet, and stress levels. It also asks for a zip code, apparently to determine the UV index, pollution levels and other environmental factors. The active ingredients of Vitamin E in Ginseng Extract and Salicylic Acid are populated as users complete the questionnaire to start formulating products to meet specific skin needs.

When applicants are finished, they are given a personalized three-step daily regimen. The cleanser cleanses, tones, exfoliates and maximizes nutrient absorption from the second product, an SPF day moisturizer. Finally, a night cream with equal parts moisturizer and serum that should be applied just before sleeping, when the skin is in repair mode. According to Proven, this diet aims to improve the skin microbiome while eliminating each user’s individual skin issues. The products are packaged in futuristic silver bottles.

According to the results of an independent clinical study, 81% of users reported that their skin was “well hydrated” after following the Proven program. And 77% of people reported a brighter, more glowing complexion after 30 days.

Proven goes public

Three and a half years after its inception, Proven’s big data idea has paid off. In addition to winning the MIT award, company executives made an appearance on Shark Tank, although no sharks took a bite of the hook. Still, with $ 24 million in revenue in less than two years, Proven is preparing to issue an IPO on the Nasdaq.

Profits will go to exploring the market for AI talent, investing in AI innovation and research and development of new products. Proven’s public listing follows the company’s intention to expand into other wellness categories with a new wave of revolutionary products that founders and relatively new mothers are adding to their brand. These include supplements, cosmetics, and hair and baby care products.

“The main reason we wanted to have this crowdfunding campaign is to empower consumers to own Proven and participate in and continue to create value,” Zhao said.


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The 7 Best New October Skincare Launches That Deserve A Place In Your Routine

Fall is finally here, which means it’s time for PSLs, flannels and… a new skin care routine? If you are familiar with seasonal skin problems like dryness and inflammation, then you know that a few adjustments to your weather-changing regimen are essential. Luckily, there’s still time to get your bathroom cabinets and skincare refrigerators ready for the upcoming transition, or just invite the best novelty into your beauty collection. To help you, we share some of the New October skin care launches which we know you will love.

While we’re still fans of the classics, this month highlights new independent favorites with seasonal-scented hand sanitizers from Esas, a new oil from a Kardashian-Jenner-approved brand, and a serum that will target large pores. . But that doesn’t mean our must-have beauty brands don’t have anything in store; There’s novelty from dermatologist favorite brand SkinCeuticals and luxurious launches from Ahava in the mix.

Whatever October may bring, you can count on us to keep you up to date with the best new masks, serums and scrubs – no tricks, all goodies. Shop our favorite launches of the month below.

Be sure to check back weekly for new skin care launches that drop this month. (Trust us, you don’t want to miss it.)

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


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