In 2020, the world erupted in protests and outrage after the death of George Floyd, an unarmed black man, in Minneapolis. His name is a tragic addition to the long list of black people who have been killed in police custody.
Between the coronavirus – which has affected black Americans and their businesses, at a disproportionate rate – and the community grief that accompanies the loss of another black life, black people face more daily trauma than we already do. As a result, finding ways to support the black community during this difficult time is essential. As Lesley Thornton, founder of Klur Skincare, wrote on Instagram: “One post is not enough. Do the research. To do work. Do better. Talk to your friends, family, and co-workers about race even if it’s uncomfortable, save space for your black and brown friends, take responsibility for your actions, and do the work to make black beauty normal.
She reminded her followers that in addition to protesting on the ground, signing petitions, making donations and calling government officials, another way to raise your voice and support a devastated community is to buy from beauty and beauty owned by black people. fashion brands. “Black people are less likely to have access to capital to fund their businesses, so it’s critical not to support them, as these purchases can have a major impact on potential growth,” Thornton added in a comment to vogue. “It’s small actions like supporting black-owned beauty brands that help level the capitalist playing field for us.” It also demonstrates that you support black and brown communities, rather than supporting brands that might instead exploit black and brown cultures and rituals.
Brother Vellies creator Aurora James made a similar point in an Instagram post, urging major retailers like Sephora and Whole Foods to buy at least 15% of their products from black-owned businesses. “So many of your businesses are built on black buying power,” she wrote. “A lot of your stores are set up in black communities.” If retailers were able to commit to 15%, she continued, then “real investments will start to happen in black businesses that will then go back to our black communities.” In the spirit of such investment and redistribution of wealth, you can help black business owners by buying directly from them.
Here are 82 black-owned beauty and fashion brands to support now and always, keeping in mind that solidarity is not a one-time thing. As Angela Davis said, “the importance of doing activist work, big or small,” is precisely because it allows you to give back and see yourself not as a unique individual who may have accomplished anything. either, but as part of an ongoing historical movement.
Beautician Lesley Thornton’s Klur is an eco-inclusive skincare brand with barrier-strengthening ingredients like vitamins C, B5 and E.
Buy it: Klur Elements of Comfort Body Oil, $70, credobeauty.com