Beauty Shamans, the brainchild of Shelly Marshall, helps women make peace with aging. Showcasing a full line of algae-infused treatment products, which promote cell regeneration, Marshall has an IGTV channel where she shares facial yoga, reflexology and tips for looking young and radiant, and is the director of Sacred Skincare Spa in New York’s Financial District.
After training as an esthetician, Marshall wanted to learn more about facial physiology and attended nursing school, receiving her registered nurse. She has also developed and sells her own set of facial tools, including a Jade Gua Sha. All of its products are sold direct-to-consumer through Marshall’s e-commerce site.
“It’s been my passion and my baby for a few years and I’m excited to share it with everyone,” Marshall said of the launch of Beauty Shamans. “The idea came in a very roundabout way, just my life has taken me through different struggles and different things.
“I had some really horrible experiences with my own skin growing up, so I really focused on health. I had issues with my own skin until I was 20,” Marshall said. “I entered the skincare industry hoping to cure myself. I learned a lot by going to school to become a beautician. But there was still something missing. There was a whole other element – what I ate, what I put into my body. So I really started researching holistic health. I was following all these doctors and I kept following and reading and watching documentaries trying to find the answer as to how I could heal myself from within.
One of the things that kept coming up as superfoods was seaweed, Marshall said, adding that she started incorporating it into her diet. “After working in skincare for a few years, I decided I wanted to help people more with their health, so I decided to become a nurse,” she explained. “I wanted to help people on a much bigger scale, and one of the things I kept seeing in the hospital was the energy of the patients. I’m very sensitive to energy. It’s one of the reasons why it was very difficult for me to work as a nurse, it was very stressful for me and very hard on my own body and energy cycle.
“What really struck me was that every morning the doctors came to check the labs; they were looking for things like blood values and mineral deficiencies, Marshall said. “The main reason was a cumulative lack of minerals in their bodies, which led to decomposition and immobility, which caused the patients to decline completely. That was kind of the starting point of why I wanted to create a skincare line.
- The products contain isotonic seawater, organic seaweed extracts and seaweed; Seafood skin care products provide a daily dose of minerals, trace elements and vitamins which, once absorbed, can help balance and restore cellular health.
- When applied to the skin, marine products promote cellular regeneration and detoxification, collagen synthesis and healthy skin flora for a beautifully healthy complexion.
“Ocean water is so magical,” Marshall said. “Hippocrates and other philosophers and physicians used algae for their health benefits for centuries,” Marshall said. “Our own blood plasma is so compatible with algae, it is 98% identical and the mineral composition is so similar that it was used long ago for blood transfusions.
“It has many benefits when you ingest it, but it also has many benefits when absorbed transdermally through the skin,” Marshall added. “My whole skincare philosophy comes from a very spiritual and holistic place. I think a lot about the spiritual aspect, but I’m a nurse, so the products are based on science and proven knowledge.
“Due to its cell-renewing properties, seawater helps promote cell turnover and natural skin exfoliation,” Marshall said. “Its exfoliating properties facilitate the detachment of dead skin cells and the renewal of the epidermis.
Marshall, who claims to be “a very spiritual person,” said the name “Beauty Shamans” kept coming to mind when I was a nurse. Before I contacted a chemist and we started making products together, the name kept coming back to me, and it really meant something to me. I was shocked it hadn’t already been taken, because I think it’s such an obvious and beautiful way of saying that we can all be our own beauty healers.
Beauty is actually an expression of health, Marshall said, noting that “beauty is such a powerful, intangible currency in our world. That you like it very much, you vibrate stronger when you are in the presence of something beautiful. For me, beauty isn’t necessarily about being vain, it’s more about how we express our health.
For example, women apply blush to their cheeks to make it look like they have circulation on their face. Your body naturally increases circulation. “The Shaman part of the name was really what I was trying to do and guide people towards, which is taking charge of your own life and finding a healer,” Marshall said.
To most people, a shaman represents a primitive healer who lives in the jungle, Marshall said. “Beauty Shamans became a concept before skincare tools and products became a way to bring these rituals to life,” Marshall said. “It’s about connecting on a deeper level with yourself. I use the hashtag “The Skin Within”. You may be using the best creams, but your skin will eventually reflect your true [inner] beauty.”
When most people age, they don’t think about the fact that biological and physiological changes are happening in the body, but there are also energetic changes, driven by the behavior of the skin. “My purpose in life is to raise the vibration of the collective human race, but I think that has to happen with the individual first, so I try to help people connect with themselves. “Marshall said. “We can connect on another level and use the tools and fight the signs of aging, which is what all women think about.
“Men think about it too, but the majority of my clientele are women, who try to do things the natural way,” Marshall said. “I’m also a nurse/injector, so I know what botox does and what fillers do. There’s so much going on when we start to see the signs of aging. What I really want to do is help people who are going through this horrible thing called aging.