Alicia Keys has always had a complicated relationship with her skin. She suffered from acne during her teens and 20s and used to hide her complexion issues behind makeup. But as she got older and focused more on taking care of herself and managing her stress levels, she noticed a huge difference in her skin.
“What made my skin react that way was a number of things,” Keys explains. “Obviously the stress, I definitely wasn’t drinking enough water, so I changed that in my life for sure. But I think it was mostly the energy I was leaving around me and a lot of toxicity and toxic energies were kind of in my number, in my circle. And once I realized that I had a choice to get rid of those things and just say, ‘It’s not good for me. “I really noticed a big change in how my skin started reacting to the stress I was feeling in my life.”
As Keys discovered, the stress/skin connection is real. When you’re stressed, your body produces more cortisol, which can stimulate your oil glands and cause breakouts. High stress levels can also cause hormonal changes that disrupt the skin barrier and cause redness and irritation. So working to reduce your stress can make a huge difference in how your skin looks and feels.
Recognizing this relationship between overall wellness and skin is what led the Grammy Award-winning singer to launch Keys Soulcare, a skincare line rooted in self-care. “Our offerings are developed with a dermatologist and they’re effective and they’re clean and all these really great things,” Keys says. “But there are also mantras and affirmations on each bottle that came from those experiences in my life where I realized I could choose the energy around me. And I could also call myself whatever I want. One of my favorite Sage + Oat Milk Candle affirmations ($39) is, “I shine at full power.” And it’s a reminder not to back down or hold back.”
In order to ease her stress levels, Keys takes the time to ensure that her daily skincare routine is more than just a rush to slather on products – she uses the experience to nourish her skin while feeding his soul. With that in mind, Keys Soulcare is about turning routine into ritual to make those five minutes in the morning self-care-focused and special.
“For me, I definitely go through my morning routine and I’ll look at every claim on every bottle and say it out loud,” Keys says. “I’m going to choose one that I really need. Like on the scrub it says, ‘I’m layered, complex and divine’, and it just gives me permission to be layered, complex and divine , which is a beautiful thing. Sometimes you just need permission to feel what you feel and be who you are, and so this piece is part of the process of creating a little ritual in your daily routines .
By being intentional in our routines, Keys hopes we all take the time to focus on what really makes us feel good. “You can put things on your skin, but if you don’t feel well, it really doesn’t matter,” she says.
It’s something you can do with any product, but if you want the full Soulcare experience, shop some of the brand’s newest products below.
Keys Soulcare Nourishing Cleansing Balm — $30.00
The most important thing Keys does for her skin is wash her face every night. “One of the things I love to use is the cleansing balm. It’s really amazing,” she says. “It’s so luxurious. It has charcoal, shea butter, manuka honey She loves that her skin looks nice and clean while leaving it hydrated. Her skin “feels like it’s not stripped of all the good stuff. It really is a great end-of-day routine.
Keys Soulcare Let Me Glow Illuminating Serum — $26.00
Keys loves this gorgeous serum. It has a bit of sparkle, providing the perfect base to start your day. “I love wearing it on its own, cool on my skin, then maybe, if I want to, add a little blush or add a little mascara or something like that,” she says. “It also contains niacinamide, which is vitamin B3, so it manages your breakouts and promotes an even skin tone.”
Soulcare Tranquil Essence Keys — $25.00
“We also have something called Tranquil Essence, which is infused with rose,” Keys explains. “It’s a toner and it really infuses moisture into the skin, but also soothes and calms. It’s got aloe, bamboo, sugar maple, that one is really beautiful.
Keys Soulcare Rich Skin Transformation Cream — $30.00
This cream is a thicker version of the brand’s original skin transformation cream ($32). “Our original skin transformation cream works amazingly well, but it’s quite thin. And this one has a bit of a richer feel if that’s what people like,” Keys says. “It also has bakuchiol in it. , which is my favorite word to say, like, bakuchiol is the coolest word I’ve ever heard. It’s a botanical alternative to retinol, which is so effective at improving skin’s radiance and texture and lessen the appearance of fine lines and things like that.It also includes malachite (another cool name) which is a crystal that helps clear and calm the mind.
Keys Soulcare Comforting Balm – Large Size — $24.00
“I’m a self-proclaimed lip balm snob,” Keys says. “I really like the right kind of lip balm. I want it to feel really good. I want it to last when I put it on my lips. I just want to feel hydrated. I don’t want to have to go back in two minutes and put it back in. So she decided to throw in a giant size of her beloved comforting balm.
Shop more goodies from Keys Soulcare.
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